Site & registry
- Stack: Astro
- Market / metro: Provo–Orem / Utah County, UT
-
Monorepo path:
sites/wasatch-haul-away - Primary domain (planned or live): wasatchhaulaway.com
Lead-gen Non-live
Wasatch Haul Away
Junk removal lead-gen site — Utah County.
Revenue assets: local service demand. Watch GSC money queries, live domain, and conversion paths.
Coverage
25%Status: ok
Snapshot generated: 5/12/2026, 3:46:32 PM
GSC clicks (7d) —
GA4 sessions (7d) —
Cloudflare visits (7d) —
Avg position (7d) —
GitHub latest 5/11/2026
Recommendation depth 95%
What is happening now
Snapshot-based performance by traffic, search visibility, and engineering freshness.
Snapshot row updated: 5/12/2026, 3:46:32 PM
Links
- GitHub repository
- No live URL in registry yet.
Cloudflare and GitHub diagnostics
Cloudflare data unavailable .
- Latest commit: 0d00f921
- Commit time: 5/11/2026, 4:13:39 PM
- Default branch: main
Keyword & SERP snapshot
From merged Search Console + GA4 snapshots. Tune queries and pages in GSC; refresh CI to update this tab.
GA4
GA4 data unavailable.
Search Console — search results
GSC data unavailable.
What to do next
Combines deterministic checks with generated suggestions. Regenerate via npm run generate:ai-seo-insights (optional OPENAI_API_KEY for GPT-backed copy).
AI / heuristic file: 5/18/2026, 11:14:05 AM · model: gpt-4o-mini
$100k site evaluation
Overall score 30/100
Strengths 2
Improvement priorities 5
Model mode GPT
Lead opportunity High
Projected lead lift 20-35%
Projected revenue lift 15-30%
What we are doing well
- Site freshness: Last commit 7 days ago
- Optimization depth: Recommendation depth 95%
What we need to improve
- Data integrity: Complete source wiring for missing properties and rerun snapshot workflow.
- Search demand: Refresh query clusters and improve intent-match pages for high-impression terms.
- SERP performance: Rewrite title/meta on highest-impression pages and strengthen internal links to striking-distance URLs.
- User engagement: Improve above-the-fold value proposition, CTA clarity, and intent alignment on top landing pages.
- Delivery readiness: Set production domain and deployment routing to unlock full measurement and optimization cycle.
Automated SEO checks
Rules in src/lib/seoInsights.ts — same signals as the home “priority actions” rollup.
- Incomplete analytics wiring
Coverage is 25%. Map GA4 property, GSC site, and Cloudflare zone IDs in GitHub secrets; refresh OAuth if needed.
See: ops/DASHBOARD-ENRICHMENT.md
- GA4 not connected
Add this project to GA4_PROPERTY_MAP_JSON and ensure OAuth can read the property.
- Search Console not connected
Add GSC_PROPERTY_MAP_JSON entry (sc-domain: or URL-prefix) and reuse GA4 OAuth with webmasters scope.
AI & playbook suggestions
Action items are GPT-backed from the latest generated snapshot (gpt-4o-mini).
-
Treat wasatchhaulaway.com as the canonical brand entity: ensure consistent NAP (name, address, phone) and match the `PUBLIC_SITE_URL` with your GSC property.
-
Audit title/meta on service and location pages: include primary city + service head terms without keyword stuffing; align with search intent from your top queries.
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Once GSC shows queries, prioritize pages that earn impressions for commercial intent (service + geo); incorporate FAQs and proof (reviews, project examples).
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Align landing pages with query intent: ensure hero headline + CTA match the query cluster; reduce friction to contact or request a quote.
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Add liveUrl in the registry when production is stable, then verify property + sitemap in GSC for better indexing.
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For local/service sites: earn or sync Google Business Profile reviews and citations; ensure hours and service area are aligned with on-page copy.
Keyword opportunities
Topics and queries to strengthen content and rankings (titles, FAQs, internal links).
- junk removal services Provo
- affordable junk removal Utah County
- eco-friendly junk disposal Provo
- emergency junk removal Provo
- how to dispose of junk in Utah County
Keywords to chase for conversions
High-intent phrases (near me, estimate, hire, pricing, urgency) worth mapping to landing pages with a clear call to action — not generic awareness terms alone.
- Junk removal near Provo–Orem
- Junk removal Provo–Orem free estimate
- hire Wasatch Haul Away Provo–Orem
- Junk removal cost Provo–Orem
- best Junk removal Provo–Orem
Action plan and diagnostics matrix
| Category | Status | Impact | Effort | Owner | Action | Evidence | Confidence |
|---|---|---|---|---|---|---|---|
| Data integrity | needs | high | medium | Ops | Complete source wiring for missing properties and rerun snapshot workflow. | Status: ok | 92% |
| Search demand | needs | high | medium | SEO | Refresh query clusters and improve intent-match pages for high-impression terms. | Missing 28d comparison window | 60% |
| SERP performance | needs | high | low | SEO | Rewrite title/meta on highest-impression pages and strengthen internal links to striking-distance URLs. | No top query rows | 62% |
| User engagement | needs | high | medium | Content/UX | Improve above-the-fold value proposition, CTA clarity, and intent alignment on top landing pages. | No 7d session data | 58% |
| Delivery readiness | needs | high | medium | Ops | Set production domain and deployment routing to unlock full measurement and optimization cycle. | Registry liveUrl empty | 70% |
| Site freshness | good | medium | low | Engineering | Ship iterative technical/content updates weekly to maintain crawl and relevance momentum. | Commit 0d00f921 | 77% |
| Optimization depth | good | medium | medium | SEO/Content | Prioritize high-impact recommendations and execute in a 30/60/90 day roadmap. | Model: gpt-4o-mini | 78% |
30/60/90 day execution roadmap
30 days
- Ops: Complete source wiring for missing properties and rerun snapshot workflow.
- SEO: Rewrite title/meta on highest-impression pages and strengthen internal links to striking-distance URLs.
- Ops: Set production domain and deployment routing to unlock full measurement and optimization cycle.
60 days
- SEO: Refresh query clusters and improve intent-match pages for high-impression terms.
- Content/UX: Improve above-the-fold value proposition, CTA clarity, and intent alignment on top landing pages.
90 days
No major 90-day items identified.
Owner workload rollup
| Owner | Total items | High impact | Needs now | Avg confidence |
|---|---|---|---|---|
| Ops | 2 | 2 | 2 | 81% |
| SEO | 2 | 2 | 2 | 61% |
| Content/UX | 1 | 1 | 1 | 58% |
| Engineering | 1 | 0 | 0 | 77% |
| SEO/Content | 1 | 0 | 0 | 78% |
Required additional data checklist
Data completeness for a true high-confidence site evaluation. 1/9 items ready (11%).
- Needed — Live URL in registry
Needed for full indexing and conversion analysis.
- Needed — GA4 property + sessions data
Connect GA4 property mapping and verify OAuth access.
- Needed — Search Console clicks/impressions
Connect GSC property mapping for query/page diagnostics.
- Needed — Cloudflare edge analytics
Connect Cloudflare zone/project mapping for traffic validation.
- Done — GitHub freshness metadata
Repository freshness and deploy momentum can be evaluated.
- Needed — Top query and top page rows
Need richer GSC row data for precise content and CTR actions.
- Needed — Conversion event quality
Add/verify GA4 conversion events for ROI-prioritized recommendations.
- Needed — Performance UX signals (CWV/PageSpeed)
Not currently ingested. Add Core Web Vitals feed to upgrade technical quality scoring.
- Needed — Lead quality / funnel attribution
Not currently ingested. Add CRM or call-tracking outcomes for true business-impact ranking.
Registry next steps
- Align live URL and Cloudflare project name after first production deploy.
Playbook paths
-
docs/playbook/reference-sites.md
Analytics and hosting bookmarks
Paste deep links in ops/projects-registry.yaml under analytics.
- No analytics URLs configured.